CarpeTell for Carpets
Demolition & Strip-Out

Once it's in the skip,
it's landfill.

Industry-wide, a majority of carpet waste is still incinerated or landfilled rather than recycled into new material, and the decision gets made on-site, in the moment of strip-out, before anyone downstream can fix it.

~65%

Estimated share of UK carpet waste currently diverted from landfill industry-wide, but a meaningful portion of that is energy recovery, not material recycling.

5

Layers a typical carpet can have, pile, primary backing, secondary backing, adhesive, and underlay, each needing separate identification.

1 sec

Time for CarpeTell to identify pile fibre on-site, before the strip-out crew has even reached the skip.

The Problem

Strip-out crews aren't
paid to sort fibre types.

Speed is the job, not material recovery

A strip-out crew is measured on how fast the floor is cleared. Without a fast way to identify what's coming up, everything goes in the same skip by default.

There's no label left to read

Whatever composition information existed was on packaging discarded years ago at installation. By demolition, the carpet is just "carpet" to everyone on site.

"Diverted from landfill" isn't the same as recycled

Independent reporting on UK carpet waste has highlighted that much of what's counted as diverted is actually burned for energy recovery rather than reprocessed into new material, true material recycling needs known, separated fibre types.

Mixed skips are a one-way decision

Once nylon, polypropylene, and polyester carpet are mixed together in a single skip, no downstream facility can economically separate them again.

The Solution

Identify before
it hits the skip.

1-second ID, no interruption to the strip

A scan takes a second per area, fast enough that it doesn't change the pace of the job, just what happens to the material at the end of it.

Handheld, built for the site, not the lab

CarpeTell's form factor is designed to go where the work is, on-site, in the building, before anything is bagged or skipped.

Pile and backing, identified separately

Scan the pile face and the backing in two quick passes. Nylon pile on PP backing routes differently than PP-on-PP, now you know which is which.

Turn "diverted" into "recycled"

Identified, separated fibre streams are what material recyclers can actually use, not just a landfill-avoidance statistic.

Who Recovers On-Site

From the strip-out crew
to the site manager

🏗️ Demolition Contractors

Segregate recoverable carpet from general waste on-site, before it's mixed and the option disappears.

🔨 Strip-Out & Fit-Out Crews

Identify what's coming up during commercial refits, where large volumes of carpet tile come out in a single project.

📋 Site & Waste Managers

Document material composition for waste transfer notes and corporate ESG reporting, not just tonnage removed.

♻️ Skip & Waste Hauliers

Offer clients a genuine sorted-collection service rather than a single mixed-waste skip that limits downstream options.

🏢 Facilities Managers

Know what's coming out of a refurbishment before it goes on the waste manifest, supporting corporate landfill-diversion targets with real data.

♻️ Receiving Recyclers

Receive pre-sorted, identified material from demolition partners instead of mixed loads that need re-sorting or get rejected.

In the Field

On-site,
before the skip fills up

Identify it
before the skip.

We'll show you how CarpeTell works in a live demo, how to scan on-site, what grade results look like, and how it fits your strip-out workflow.

Talk to Our Team View Device Specs
FAQ

Common Questions

Why choose a subscription over a one-off purchase? +
A subscription spreads the cost into predictable monthly payments, includes software updates, and can be easier to justify as an operating expense rather than a capital purchase. A one-off purchase gives you full ownership with no ongoing fees. Both options include access to the Matoha app and Cloud dashboard. Compare options →
How long is the contract for subscriptions? +
Subscription terms vary by plan. Please contact us for current contract lengths and flexible options — we can often accommodate rolling monthly or annual arrangements depending on your needs.
What is the cancellation policy? +
One-off purchases come with a 21-day money-back guarantee — if the device doesn't work for your materials, return it for a full refund. For subscription plans, cancellation terms are outlined in your agreement. Get in touch if you have any questions.
How long does delivery take? +
FabriTell, PlasTell and CarpeTell handheld devices ship within approximately 60 days of order. The S-Bench system has a longer lead time due to custom configuration — contact us for current availability. We ship worldwide.
Can I try before I buy? +
Yes — we offer a live demonstration where we scan samples you send in advance, so you can see results on your own materials before committing. All devices also come with a 21-day money-back guarantee. Book a demo →
Do the devices work without an internet connection? +
Yes — all Matoha devices identify materials fully offline. The AI runs on-board, not in the cloud. Wi-Fi is only used for syncing scan data to Matoha Cloud and receiving firmware updates, both of which are optional.