CarpeTell for Carpets

The carpet industry
needed its own device.

CarpeTell is the only NIR device purpose-built for carpet. It identifies pile fibre, backing material, and blends in 1 second, enabling the industry's first scalable carpet recycling workflow.

The Problem

95% of carpet ends up
in landfill. Not because
it can't be recycled.

No one can tell what it's made of

Carpet has up to 5 layers, pile, primary backing, secondary backing, adhesive, and underlay. Identification requires all layers to be tested separately. No generic NIR device is calibrated for this.

Labels are almost never on the carpet

Composition labels are on the packaging, which is discarded at fitting. Once the carpet is in the building, there's no way to know what it is without testing.

Mixed waste is worthless to recyclers

Nylon, polypropylene, and polyester carpets require completely different recycling routes. Mixed bales are rejected or sent to incineration rather than material recovery.

EPR legislation is landing on the sector

UK and EU extended producer responsibility is expanding to flooring. Brands and installers will soon need to document and divert carpet from landfill. Without identification, compliance is impossible.

The Solution

CarpeTell. Built
specifically for carpet.

Purpose-built calibration

CarpeTell's NIR model was trained exclusively on carpet samples, pile fibres, backing materials, and commercial/residential grades. It ignores the signal noise that fools generic NIR.

Identify pile AND backing in one scan

Flip the carpet, scan the backing. Flip it back, scan the pile. Two scans, complete picture. PP pile + PP backing = 100% polypropylene bale. Nylon pile + PP backing = separate or downgrade.

On-site at demolition or takeback

The handheld form factor lets demolition contractors scan and segregate on-site before it goes in the skip. Charity shops can verify composition before pricing.

Cloud audit trail for brand EPR

Carpet brands using takeback programmes scan returning product with CarpeTell. Cloud logs prove diversion from landfill and material routing for EPR reporting.

The Process

From skip to sorted
bale in minutes

🏗️

1. Carpet removed from building or takeback

Demolition contractor strips the carpet. Retailer receives customer return. At this point, composition is unknown.

🔬

2. CarpeTell scan, 1 second

Scan the pile face and backing separately. CarpeTell identifies both layers: "Pile: Nylon 6 | Backing: Polypropylene". Full composition in 2 seconds total.

📦

3. Route to the correct collection

PP-only pile + PP backing → PP recycling stream. Nylon 6 pile → Nylon chemical recycler. Mixed or contaminated → downgrade or energy recovery. Each route is data-backed.

📄

4. EPR certificate generated automatically

Cloud report shows total weight scanned, fibre breakdown, and diversion route. Accepted by UK flooring EPR scheme compliance auditors.

Who Uses CarpeTell

The entire carpet
waste value chain

🏗️ Demolition Contractors

Scan and segregate on-site before waste goes in the skip. Divert recoverable carpet from general waste bins, saving landfill tax and generating material value.

🏪 Carpet Retailers

Operate brand takeback schemes with documented sorting. Prove material diversion to EPR scheme operators and offer customers eco-certified disposal at point of purchase.

♻️ Carpet Recyclers

Verify incoming bale composition before processing. Identify hidden nylon in PP streams before they contaminate a batch, protecting output quality and buyer relationships.

❤️ Charity Shops

Sort donated carpet by material type and condition. Price correctly for resale or route unsaleable stock to the right recycling partner rather than skip.

🏢 Facilities Managers

Know what's coming out of your building before it goes in the waste manifests. Meet corporate ESG targets with material-specific diversion data.

🔬 Testing Labs

Rapid pre-screening ahead of full composition testing. Eliminate samples that don't need full analysis and focus lab resource on ambiguous cases.

Materials Identified

9 pure fibres,
3 blends, pile + backing

9 Pure Fibre Materials

Nylon 6 Nylon 66 Polypropylene Polyester (PET) Wool Cotton Acrylic Viscose Polypropylene backing

3 Common Blends + Backing

Nylon-Polyester Wool-Nylon Wool-Polyester Action back Jute backing Latex backing

Pile and backing scanned independently. Full carpet composition from 2 scans.

In the Field

Real devices,
real carpet scans

Ready to unlock
carpet recycling at scale?

We'll show you how CarpeTell works in a live demo, how to scan, what grade results look like, and how it fits your carpet sorting operation.

Talk to Our Team View Device Specs
FAQ

Common Questions

Why choose a subscription over a one-off purchase? +
A subscription spreads the cost into predictable monthly payments, includes software updates, and can be easier to justify as an operating expense rather than a capital purchase. A one-off purchase gives you full ownership with no ongoing fees. Both options include access to the Matoha app and Cloud dashboard. Compare options →
How long is the contract for subscriptions? +
Subscription terms vary by plan. Please contact us for current contract lengths and flexible options — we can often accommodate rolling monthly or annual arrangements depending on your needs.
What is the cancellation policy? +
One-off purchases come with a 21-day money-back guarantee — if the device doesn't work for your materials, return it for a full refund. For subscription plans, cancellation terms are outlined in your agreement. Get in touch if you have any questions.
How long does delivery take? +
FabriTell, PlasTell and CarpeTell handheld devices ship within approximately 60 days of order. The S-Bench system has a longer lead time due to custom configuration — contact us for current availability. We ship worldwide.
Can I try before I buy? +
Yes — we offer a live demonstration where we scan samples you send in advance, so you can see results on your own materials before committing. All devices also come with a 21-day money-back guarantee. Book a demo →
Do the devices work without an internet connection? +
Yes — all Matoha devices identify materials fully offline. The AI runs on-board, not in the cloud. Wi-Fi is only used for syncing scan data to Matoha Cloud and receiving firmware updates, both of which are optional.