CarpeTell for Hotels & Hospitality Groups

Refurb carpet doesn't
have to end in landfill.

Hotel refurbishment projects strip out significant volumes of carpet every year. CarpeTell identifies fibre composition at strip-out, enabling verified diversion to recycling or reuse programmes, and giving sustainability teams the data they need for reporting.

The Problem

Hotel refurbishments generate
tonnes of unidentified carpet.

Spec sheets from original fit-out are gone

Commercial carpet installed 7–10 years ago rarely comes with retrievable documentation. The maintenance team and the sustainability team both have no way of knowing what fibre it is, or where it can go.

Without ID, it defaults to skip

Waste contractors need to know what they're taking to route it correctly. Without documented fibre composition, most stripped hotel carpet ends up in a general waste skip, regardless of its potential for recycling.

ESG reporting needs evidence, not intentions

Hospitality groups with sustainability commitments need to report actual diversion rates and recycling destinations, not estimated ones. "We believe it went to recycling" doesn't satisfy an auditor.

Brand standards create pressure to demonstrate action

Major hotel brands have set carbon and waste reduction targets that cascade to property owners and operators. End-of-life flooring is a visible, manageable opportunity to demonstrate progress.

The Solution

CarpeTell, fibre ID during
strip-out, not after.

Scan during strip-out, no lab, no waiting

CarpeTell Handheld identifies nylon, polypropylene, polyester, and wool on-site during strip-out, before the carpet is loaded into a skip. Fibre type is confirmed in under a second, per sample.

Documented diversion evidence

Every scan is timestamped and logged in Matoha Cloud. Combine scan records with recycler destination records to build a complete, auditable chain of custody for your stripped carpet.

Enable nylon and wool recovery

Some hotel specification carpet is nylon or contains wool, materials that have clear recycling and recovery value when identified and separated. CarpeTell makes the identification possible at scale.

Property-level reporting per refurb project

Matoha Cloud generates per-project scan summaries, square metres scanned, fibre types found, confirmed recycling routes. Share with brand sustainability teams or use in annual ESG reports.

Industry Context

Hospitality waste targets are
getting harder to hit.

🏨

Refurb cycles generate consistent volume

Commercial hotel carpet typically has a replacement cycle of 7–12 years. Group operators with multiple properties strip and replace significant volumes on a predictable schedule, creating ongoing opportunity for verified diversion.

🌍

CSRD and TCFD reporting pressures

Large hospitality groups are now subject to sustainability disclosure requirements. Waste diversion data, backed by material identification evidence, is increasingly part of what gets reported and scrutinised.

🤝

Recycler access requires fibre documentation

The growing network of carpet take-back and recycling schemes in the UK and Europe specifies fibre type requirements. CarpeTell scan records are what gets you into those schemes.

Identify your refurb carpet
before the next strip-out.

Talk to our team and bring off-cuts from a recent refurbishment. We'll identify fibre types and walk through how CarpeTell fits into your project waste workflow.

Talk to Our Team See CarpeTell
FAQ

Common Questions

Why choose a subscription over a one-off purchase? +
A subscription spreads the cost into predictable monthly payments, includes software updates, and can be easier to justify as an operating expense rather than a capital purchase. A one-off purchase gives you full ownership with no ongoing fees. Both options include access to the Matoha app and Cloud dashboard. Compare options →
How long is the contract for subscriptions? +
Subscription terms vary by plan. Please contact us for current contract lengths and flexible options — we can often accommodate rolling monthly or annual arrangements depending on your needs.
What is the cancellation policy? +
One-off purchases come with a 21-day money-back guarantee — if the device doesn't work for your materials, return it for a full refund. For subscription plans, cancellation terms are outlined in your agreement. Get in touch if you have any questions.
How long does delivery take? +
FabriTell, PlasTell and CarpeTell handheld devices ship within approximately 60 days of order. The S-Bench system has a longer lead time due to custom configuration — contact us for current availability. We ship worldwide.
Can I try before I buy? +
Yes — we offer a live demonstration where we scan samples you send in advance, so you can see results on your own materials before committing. All devices also come with a 21-day money-back guarantee. Book a demo →
Do the devices work without an internet connection? +
Yes — all Matoha devices identify materials fully offline. The AI runs on-board, not in the cloud. Wi-Fi is only used for syncing scan data to Matoha Cloud and receiving firmware updates, both of which are optional.